expert + workshop
Toby Walsh and Lisa Cirenza speakers, Expert+ workshop, Marketing Communications, and PR. [19 February 2020 Westminster, London. ]
Continuing the theme of ‘working with partners to accelerate your startup market launch’ in the Expert+ 2020 Workshop series, the Founder of TWPR, Toby Walsh [email protected] introduced participants to guidelines for targeting media that your potential customers use, social media messaging and the type of communications that are successful strategies for PR and digital marketing.
Key advice: Know Your Customer very well – What do they read? What social media do they use? Toby recommends keeping a communications diary/calendar – what are the 3-4 key media to update regularly? He urges a good mix of media including press releases that tell stories to capture new customers and awareness of your startup.
Lisa Cirenza, an Artpreneur, showed inspiring examples of her own progress in taking her art practice from a startup idea into a full launch in the art market where she participates in gallery shows, workshops, speaking engagements, and annual art world events. She shared her creative process of using online tools to build a strong online presence www.cirenza.com. Her market is growing with current buyers displaying her original artworks in private and corporate collections in the UK, USA, Canada, China, France, Japan & Sweden. Get to know Lisa Cirenza online.